The final frontier!
Brand consistency is not just a matter of time, but also of space, whether it's a POS or an exhibition stand. Your brand's space lies beyond your arm's stretch or your physical presence.
It can go all the way to that trade fair in Shanghai where you will present yourself and your brand to a new market. Or, it can simply differentiate your cozy store to such a memorable degree, that can make a visitor or a tourist recall it and talk about it back home...