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Social media are tools that allow people to create, share and exchange information and audiovisual material through digital communities

and networks. Based on the principles of Web 2.0, are allowing every one of its users to create and exchange their self-generated content.

When it comes to promotion, it can be an essential marketing tool for every brand regardless of its size.

Social media are tools that allow people to create, share and exchange information and audiovisual material through digital communities and networks. Based on the principles of Web 2.0, are allowing every one of its users to create and exchange their self-generated content. When it comes to promotion, it can be an essential marketing tool for every brand regardless of its size.