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Is the form of communication that uses exclusively media such as newspapers or magazines, or incorporates related means of

promotion (e.g. product catalogues, posters, flyers, leaflets, direct mail, et al). Regardless of the rise and

domination of digital media, it remains a solid and effective tool for a variety of communication services.

Is the form of communication that uses exclusively media such as newspapers or magazines, or incorporates related means of promotion (e.g. product catalogues, posters, flyers, leaflets, direct mail, et al). Regardless of the rise and domination of digital media, it remains a solid and effective tool for a variety of communication services.